Is AG1 Worth It? The Label, the Cost, the Alternatives
Not medical advice. This reads the AG1 label as filed with the NIH Dietary Supplement Label Database, the one published human trial, and current Amazon prices. We have no relationship with AG1; product links to every brand on this page are affiliate links.
Quick answer
AG1 is a multivitamin with 10.3 g of undisclosed powder on top, priced at $3.33 a day. On the label filed with the NIH, the disclosed part is 26 vitamin and mineral rows, 10 of them above 100% of the Daily Value, and then 86.1% of the 12 g scoop sits in 4 proprietary blends naming 49 ingredients with no amount for any of them.
Worth it if you want one scoop; not worth it if you want to know your doses. A USP Verified multivitamin, a probiotic with a stated colony count, a fiber and an organic greens scoop cost $1.25 a day against AG1’s $3.33, $759 a year less, with every dose on the label. See the label, row by row →
On this page
What the AG1 label discloses: a multivitamin
Label readAG1, label 323512 in the NIH Dietary Supplement Label Database, entered 2025-03-25, read on 2026-09-18; the 2021 filing (262237) carries the same rows. One scoop is 12 g.
The Supplement Facts panel opens the way a multivitamin’s does. Per scoop: 50 calories, 2 g of fiber, 2 g of protein, and 20 vitamins and minerals with a percent Daily Value. 10 of those exceed 100% of the DV, led by biotin at 1,100%, vitamin B12 at 917%, vitamin E at 553% and vitamin C at 467% (420 mg). The minerals people actually buy supplements for are the small rows: magnesium 26 mg (6% DV), calcium 118 mg (9%), potassium 300 mg (6%). 6 of the disclosed rows sit under 25% of the DV. Nothing here is unusual for a one-a-day multivitamin; what is unusual is the price of the row.
| Row | Per scoop | % Daily Value |
|---|---|---|
| Vitamin A | 555 mcg RAE | 62% |
| Vitamin C | 420 mg | 467% |
| Vitamin E | 83 mg | 553% |
| Thiamine | 3 mg | 250% |
| Riboflavin | 2 mg | 154% |
| Niacin | 20 mg NE | 125% |
| Vitamin B6 | 3 mg | 176% |
| Folate | 680 mcg DFE | 170% |
| Vitamin B12 | 22 mcg | 917% |
| Biotin | 330 mcg | 1100% |
| Pantothenic Acid | 4 mg | 80% |
| Calcium | 118 mg | 9% |
| Phosphorus | 130 mg | 10% |
| Magnesium | 26 mg | 6% |
| Zinc | 15 mg | 136% |
| Selenium | 20 mcg | 36% |
| Copper | 195 mcg | 22% |
| Manganese | 400 mcg | 17% |
| Chromium | 25 mcg | 71% |
| Potassium | 300 mg | 6% |
The other 86.1%: 49 ingredients, zero amounts
Below the vitamins the panel lists 4 proprietary blends. US labelling rules let a manufacturer declare a blend’s total weight and list its ingredients in descending order without stating any individual amount, and AG1 uses that latitude for 10.3 g of a 12 g scoop. The “Alkaline, Nutrient-Dense Raw Superfood Complex” is 7.4 g across 25 ingredients (spirulina, lecithin, apple, inulin, wheat grass, alfalfa and 19 more), so the average ingredient is under 296 mg and the last ones on the list are dustings. The “Nutrient Dense Extracts, Herbs & Antioxidants” is 2.7 g across 17 ingredients including ashwagandha, rhodiola, milk thistle and green tea extract, none with a dose, which means none can be compared with the doses used in their trials (ashwagandha trials use 300 to 600 mg of a standardised extract; the whole blend would have to be mostly ashwagandha to reach that). The enzyme and mushroom complex is 154 mg for 5 ingredients. The probiotic row is “Dairy Free Probiotics, 54 mg” for 2 strains: a weight, not a colony count, on the Supplement Facts panel.
| Item | Value ( mg) |
|---|---|
| Superfood complex (25 items) | 7,388 mg |
| Herb blend (17 items) | 2,732 mg |
| Disclosed rows and rest | 1,672 mg |
| Enzymes, mushrooms (5) | 154 mg |
| Probiotics (2 strains) | 54 mg |
This is not unique to AG1. Bloom Nutrition Greens & Superfoods, the alternative people search most, files a 5.44 g scoop of which 91.8% is 7 blends naming 42 ingredients, and discloses 2 rows with a Daily Value. The category is built on the blend. AG1’s one real point of difference is the NSF Certified for Sport mark on its label, which tests finished product for banned substances and checks the disclosed rows against the label; it cannot check amounts the label does not state.
Cost per day: AG1 against buying the parts
AG1 on Amazon is $99.99 for 30 servings, $3.33 a day and $1,215 a year. The claim on the pouch is that it replaces a multivitamin, a probiotic and a greens powder. Priced from our catalog: Nature Made Multi Complete with Iron (USP Verified) at $0.08 a day, Schiff Digestive Advantage Daily Probiotic at $0.29, NOW Organic Inulin Prebiotic Powder at $0.13 and Amazing Grass Super Greens Powder, Original (USDA Organic) at $0.75: $1.25 a day, $456 a year, with a printed dose on every row and a colony count on the probiotic. AG1 costs 2.7× that. Against greens powders alone the gap is wider: 4.4× Amazing Grass Super Greens Powder, Original and 2.8× Bloom Nutrition Greens & Superfoods.
| Product | Per day | Per year | Servings | Price | Third-party mark | Buy |
|---|---|---|---|---|---|---|
| Amazing Grass Super Greens Powder, Original | $0.75 | $274 | 30 | $22.47 | USDA Organic (CCOF) | Check price |
| Garden of Life RAW Organic Perfect Food Juiced Greens | $1.14 | $416 | 30 | $34.29 | USDA Organic, NSF Certified Gluten Free | Check price |
| Bloom Nutrition Greens & Superfoods | $1.17 | $427 | 30 | $34.99 | none stated | Check price |
| AG1 by Athletic Greens | $3.33 | $1,215 | 30 | $99.99 | NSF Certified for Sport | Check price |
| Nature Made Multi Complete with Iron (the vitamin rows) | $0.08 | $29 | 130 | $10.48 | USP Verified | Check price |
| Schiff Digestive Advantage Daily Probiotic (the probiotic, with a CFU count) | $0.29 | $106 | 80 | $24.00 | none stated | Check price |
| NOW Organic Inulin Prebiotic Powder (the fiber) | $0.13 | $47 | 75 | $9.90 | USDA Organic, Non-GMO | Check price |
The evidence: one four-week trial, funded by the maker
AG1 has one published randomized, placebo-controlled trial in people: 30 healthy adults took AG1 or placebo for four weeks. Stool sequencing found two probiotic species enriched, Lactobacillus acidophilus and Bifidobacterium bifidum, which the authors note likely stem from the strains in the product; blood chemistry and digestive symptoms were unchanged, and the digestive quality-of-life score improved without reaching significance (p = 0.058) (La Monica 2024, PMID 39352252). The company’s two other studies used a laboratory gut simulator and a cell line, not people (Kirby 2024, PMID 38248338; Sapp 2024, PMID 39065031). That is a safety and tolerability record, not evidence that the product does anything a multivitamin and a probiotic do not, and no trial has compared the two. The largest multivitamin trial, by contrast, followed 14,641 physicians for 11 years (see the multivitamin hub).
What to buy instead, or alongside
Product links go to Amazon and we may earn a commission if you buy. It never changes which product we pick or what we say about it. How we choose.
Frequently asked questions
Is AG1 worth it?
Only if you value one scoop over knowing what is in it. AG1's label filed with the NIH discloses a multivitamin's worth of vitamins and minerals (10 of them above 100% of the Daily Value) and then puts 86.1% of the 12 g scoop into 4 proprietary blends listing 49 ingredients with no amounts. At $3.33 a day it costs $1,215 a year; a USP-verified multivitamin, a probiotic, a fiber and an organic greens powder bought separately cost $1.25 a day, with every dose printed on the label.
What does AG1 actually contain?
Per 12 g scoop, 50 calories, 2 g fiber and 2 g protein; vitamin C at 467% DV, vitamin B12 at 917%, biotin at 1,100%, zinc at 136%, and minerals in small amounts (magnesium 26 mg, 6% DV; calcium 118 mg, 9%). Then a 7.4 g "Alkaline, Nutrient-Dense Raw Superfood Complex" of 25 ingredients, a 2.7 g herb and extract blend of 17, a 154 mg enzyme and mushroom blend, and a 54 mg probiotic blend of 2 strains with no colony count on the Supplement Facts panel.
What is a good cheaper alternative to AG1?
For the greens part, Amazing Grass Super Greens Powder, Original at $0.75 a day (USDA Organic) or Garden of Life RAW Organic Perfect Food Juiced Greens at $1.14. For the vitamins, a USP Verified multivitamin such as Nature Made Multi Complete with Iron at $0.08 a day covers the same rows with the doses printed. For the probiotic, a single-strain product with a stated colony count, such as Schiff Digestive Advantage Daily Probiotic at $0.29, tells you what you are taking; AG1's panel does not. Bloom Nutrition Greens & Superfoods is the most-searched alternative at $1.17 a day, and its label is the same design: 91.8% proprietary blends.
Is AG1 better than Bloom?
They are the same product category with the same disclosure problem at different prices. AG1 discloses 26 vitamin and mineral rows before its blends; Bloom's 5.44 g scoop discloses 2 and puts 91.8% into 7 blends. AG1 carries an NSF Certified for Sport mark, which tests for banned substances and label accuracy on the disclosed rows; Bloom's filed label states no third-party certification. AG1 costs 2.8x as much per day.
Does AG1 have any clinical evidence?
One published randomized trial, funded by the manufacturer: 30 healthy adults, four weeks, AG1 versus placebo. It found that two probiotic species matching the product's own strains became more abundant in stool and reported no adverse effects on digestion; the digestive quality-of-life score did not reach statistical significance (p = 0.058). Two further company studies were in vitro gut models, not people. There is no trial of AG1 against a multivitamin, and no outcome trial of any greens powder.
Is AG1 safe to take every day?
For a healthy adult, the disclosed doses are within the tolerable upper limits and the four-week trial reported normal blood chemistry. The cautions are the undisclosed blends: the herb blend lists ashwagandha, rhodiola, eleuthero, licorice, hawthorn and green tea extract without amounts, which matters if you are pregnant, take thyroid, blood-pressure or blood-thinning medication, or have liver disease. Ask a clinician, and treat the vitamin C, B12 and biotin doses as a multivitamin you are already taking.
Related guides
- Supplement brand report cards
- Best multivitamin, ranked
- Probiotics: strains, CFU and what to buy
- Fiber supplements
- Ashwagandha: doses that were actually trialled
- Spirulina
Sources
- La Monica MB, et al. “The effects of AG1® supplementation on the gut microbiome of healthy adults: a randomized, double-blind, placebo-controlled clinical trial.” J Int Soc Sports Nutr. 2024. PMID: 39352252
- Kirby TO, et al. “AG1® Induces a Favorable Impact on Gut Microbial Structure and Functionality in the Simulator of Human Intestinal Microbial Ecosystem.” Curr Issues Mol Biol. 2024. PMID: 38248338
- Sapp PA, et al. “AG1®, a Novel Synbiotic, Maintains Gut Barrier Function following Inflammatory Challenge in a Caco-2/THP1-Blue Co-Culture Model.” Microorganisms. 2024. PMID: 39065031
- US FDA. 21 CFR 101.36, Nutrition labeling of dietary supplements (proprietary blend provisions). ecfr.gov
- NIH Office of Dietary Supplements. Dietary Supplement Label Database, labels 323512 (AG1, 2025-03-25), 262237 (AG1, 2021-11-19) and 297195 (Bloom Greens & Superfoods, 2023-07-18). dsld.od.nih.gov (read 2026-09-18).