Verified Supplement Data Primary-sourced

NOW Foods vs Nutricost Vitamin K2 MK-7 100 mcg (2026)

By Erin Rose · Updated · Methodology

Informational comparison of label data and cost — not medical advice. Prices are live per-serving figures; formulas are each brand’s published Supplement Facts.

The verdict

NOW Foods MK-7 Vitamin K2 100 mcg and Nutricost Vitamin K2 MK-7 100 mcg both deliver 100 mcg of MK-7, the long half-life form of vitamin K2. Neither carries a third-party certification, so this one comes down almost entirely to cost per day and format.

100 mcgbothIdentical MK-7 dose — the form with the long half-lifeper serving
neithercertifiedNeither product carries USP, NSF or an equivalent third-party markverification
$0.07vs $0.22Cost per day, cheaper option firstlive Amazon price

The numbers, side by side

NOW Foods MK-7 Vitamin K2 100 mcg vs Nutricost Vitamin K2 MK-7 100 mcg, per serving — from the Verified Supplement Data catalog, prices reviewed August 2026.
 NOW Foods MK-7 Vitamin K2 100 mcgNutricost Vitamin K2 MK-7 100 mcg
FormVitamin K2 as MK-7Vitamin K2 as MK-7
Dose / serving100 mcg100 mcg
Serving size1 capsule1 softgel
Servings / container60240
Third-party certNoneNone
Price$13.35$17.95
Cost / day$0.22$0.07
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Prices are live Amazon buy-box figures ÷ pack serving count, last reviewed August 1, 2026. Formula details are each brand’s published Supplement Facts panel.

The real difference

MK-7 is the menaquinone form of vitamin K2 with a half-life measured in days rather than hours, which is why it is dosed once daily while MK-4 needs repeat dosing. Both of these are MK-7 at 100 mcg, so the form and the dose are the same.

Neither carries an independent certification, which makes the comparison unusually simple: the same nutrient, the same dose, no verification difference, and a meaningful gap in cost per day. The remaining differences are capsule versus softgel and servings per bottle.

Who each one is for

Choose on cost with the same form, same dose and no certification on either side, the lower cost per day is the rational pick.

If you take a blood thinner vitamin K interacts directly with warfarin. Do not start either product without talking to whoever manages your anticoagulation.

Pairing with vitamin D K2 is commonly taken alongside vitamin D. If you would rather buy them together, see vitamin D with or without K2.

Our picks

Alternative format
NOW Foods MK-7 Vitamin K2 100 mcg

The same 100 mcg MK-7 dose in the other brand's format. $0.22/day.

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Lowest cost per day
Nutricost Vitamin K2 MK-7 100 mcg

100 mcg MK-7, the lower per-serving cost of the two. $0.07/day.

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Frequently asked questions

Is NOW Foods or Nutricost vitamin K2 better?

Both deliver 100 mcg of MK-7 and neither carries a third-party certification, so the nutrient, the dose and the verification level are the same. The decision is cost per day and whether you prefer a capsule or a softgel.

Is MK-7 better than MK-4?

MK-7 has a much longer half-life, which is why it works as a once-daily dose while MK-4 is typically taken several times a day to maintain levels. Both products here are MK-7.

Can I take vitamin K2 with a blood thinner?

Not without medical supervision. Vitamin K directly opposes warfarin, and changing your K intake changes how much anticoagulation you are getting. This applies to K2 as well as the K1 in leafy greens.

Related

Sources

  1. NIH Office of Dietary Supplements. “Vitamin K — Health Professional Fact Sheet.” ods.od.nih.gov
  2. Product labels: manufacturer Supplement Facts panels for both products, plus live Amazon pricing.
  3. Product labels and live Amazon pricing for both products, reviewed August 2026.