{
  "dataset": "elderberry-cost-by-brand",
  "title": "Elderberry Supplements Compared — anthocyanin/standardization disclosure and cost per serving",
  "sourcePage": "https://verifiedsupplementdata.com/elderberry/best-overall/",
  "license": "CC-BY-4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Verified Supplement Data (2026), Elderberry Cost & Disclosure Comparison",
  "dateModified": "2026-07-17",
  "methodology": "The marker actives are ANTHOCYANINS. \"verdict\" = disclosure tier: anthocyanin-disclosed (states an anthocyanin %) / ratio-disclosed (states an extract ratio or fresh-fruit equivalent) / equivalent-only (bare mg or \"equivalent\" number) / gummy (low elderberry, sugar-forward, undisclosed). Products are ranked by disclosure tier first (what you can verify), then cost per serving, because trial doses are not comparable across syrups, capsules and gummies without a disclosed standardization. EVIDENCE CONTEXT (structure/function only, and the evidence is MIXED): a meta-analysis of 4 small RCTs found reduced upper-respiratory symptom duration (Hawkins 2019, PMID 30670267), and an air-travel RCT found reduced cold severity (Tiralongo 2016, PMID 27023596) — BUT most of these trials were industry-funded, and the most methodologically independent trial found NO benefit for confirmed influenza (Macknin 2020, PMID 32929634); the overall evidence is low-to-very-low certainty (Wieland 2021, PMID 33827515). No COVID-19 claim is made in either direction. Raw/unripe elderberries are toxic and must be cooked; commercial processed products are safe. People with autoimmune conditions should consult a clinician. This statement has not been evaluated by the FDA; these products are not intended to diagnose, treat, cure, or prevent any disease.",
  "headline": {
    "productsCompared": 13,
    "anthocyaninDisclosed": 1,
    "ratioDisclosed": 4,
    "equivalentOnly": 5,
    "gummies": 3,
    "cheapestDisclosedPerServing": 0.14,
    "cheapestDisclosedBrand": "NOW Foods",
    "note": "Only 1 of 13 products discloses an anthocyanin % — the number you would need to match trial dosing. Everything else sells a bare mg, an \"equivalent\" figure, or a sugar-forward gummy."
  },
  "columns": [
    "brand",
    "product",
    "slug",
    "form",
    "verdict",
    "anthocyaninDisclosed",
    "marketedMgPerServing",
    "servings",
    "price",
    "costPerServing",
    "thirdParty"
  ],
  "units": {
    "marketedMgPerServing": "mg as labeled (elderberry or extract)",
    "price": "USD",
    "costPerServing": "USD/serving"
  },
  "citations": [
    {
      "claim": "Meta-analysis of 4 RCTs: elderberry reduced upper-respiratory symptom duration (small, mostly industry-funded).",
      "source": "Hawkins J, et al. 2019, Complement Ther Med",
      "pmid": "30670267"
    },
    {
      "claim": "Air-travel RCT: reduced cold severity (p=0.02); duration borderline (p=0.05).",
      "source": "Tiralongo E, et al. 2016, Nutrients",
      "pmid": "27023596"
    },
    {
      "claim": "Independent ER RCT found NO benefit for confirmed influenza.",
      "source": "Macknin M, et al. 2020, J Gen Intern Med",
      "pmid": "32929634"
    },
    {
      "claim": "Systematic review: overall evidence is low-to-very-low certainty.",
      "source": "Wieland LS, et al. 2021, BMC Complement Med Ther",
      "pmid": "33827515"
    }
  ],
  "products": [
    {
      "brand": "Terry Naturally",
      "product": "ViraPro Elderberry (60 Tablets)",
      "slug": "terry-naturally-virapro",
      "form": "Tablet",
      "marketedMgPerServing": 300,
      "servings": 60,
      "price": 45.56,
      "costPerServing": 0.76,
      "disclosureTier": 0,
      "anthocyaninDisclosed": true,
      "verdict": "anthocyanin-disclosed",
      "thirdParty": "None"
    },
    {
      "brand": "NOW Foods",
      "product": "NOW Elderberry 500 mg 10:1 Concentrate (120 Capsules)",
      "slug": "now-elderberry-500",
      "form": "Capsule",
      "marketedMgPerServing": 500,
      "servings": 120,
      "price": 16.8,
      "costPerServing": 0.14,
      "disclosureTier": 1,
      "anthocyaninDisclosed": false,
      "verdict": "ratio-disclosed",
      "thirdParty": "None"
    },
    {
      "brand": "Nature's Truth",
      "product": "Black Elderberry Gummies 4:1 (50 Gummies)",
      "slug": "natures-truth-elderberry-gummies",
      "form": "Gummy",
      "marketedMgPerServing": 400,
      "servings": 25,
      "price": 10.28,
      "costPerServing": 0.41,
      "disclosureTier": 1,
      "anthocyaninDisclosed": false,
      "verdict": "ratio-disclosed",
      "thirdParty": "None"
    },
    {
      "brand": "Gaia Herbs",
      "product": "Black Elderberry Syrup (3 oz)",
      "slug": "gaia-elderberry-syrup",
      "form": "Syrup",
      "marketedMgPerServing": 2145,
      "servings": 30,
      "price": 22.94,
      "costPerServing": 0.76,
      "disclosureTier": 1,
      "anthocyaninDisclosed": false,
      "verdict": "ratio-disclosed",
      "thirdParty": "USDA Organic"
    },
    {
      "brand": "Gaia Herbs",
      "product": "Black Elderberry (120 Vegan Capsules)",
      "slug": "gaia-elderberry-capsules",
      "form": "Capsule",
      "marketedMgPerServing": 158,
      "servings": 60,
      "price": 56.69,
      "costPerServing": 0.94,
      "disclosureTier": 1,
      "anthocyaninDisclosed": false,
      "verdict": "ratio-disclosed",
      "thirdParty": "USDA Organic"
    },
    {
      "brand": "Solaray",
      "product": "Elderberry 450 mg (100 Capsules)",
      "slug": "solaray-elderberry-450",
      "form": "Capsule",
      "marketedMgPerServing": 450,
      "servings": 100,
      "price": 14.87,
      "costPerServing": 0.15,
      "disclosureTier": 2,
      "anthocyaninDisclosed": false,
      "verdict": "equivalent-only",
      "thirdParty": "None"
    },
    {
      "brand": "NutriFlair",
      "product": "Sambucus Elderberry 5-in-1 (120 Capsules)",
      "slug": "nutriflair-elderberry",
      "form": "Capsule",
      "marketedMgPerServing": 1000,
      "servings": 60,
      "price": 17.97,
      "costPerServing": 0.3,
      "disclosureTier": 2,
      "anthocyaninDisclosed": false,
      "verdict": "equivalent-only",
      "thirdParty": "None"
    },
    {
      "brand": "Havasu",
      "product": "Black Elderberry 400 mg (60 Capsules)",
      "slug": "havasu-elderberry-400",
      "form": "Capsule",
      "marketedMgPerServing": 400,
      "servings": 30,
      "price": 17.99,
      "costPerServing": 0.6,
      "disclosureTier": 2,
      "anthocyaninDisclosed": false,
      "verdict": "equivalent-only",
      "thirdParty": "None"
    },
    {
      "brand": "Nature's Way",
      "product": "Sambucus Elderberry Syrup (8 oz)",
      "slug": "natures-way-sambucus-syrup",
      "form": "Syrup",
      "marketedMgPerServing": 1600,
      "servings": 24,
      "price": 14.73,
      "costPerServing": 0.61,
      "disclosureTier": 2,
      "anthocyaninDisclosed": false,
      "verdict": "equivalent-only",
      "thirdParty": "None"
    },
    {
      "brand": "Sambucol",
      "product": "Black Elderberry Syrup Original (7.8 oz)",
      "slug": "sambucol-original-syrup",
      "form": "Syrup",
      "marketedMgPerServing": 1670,
      "servings": 23,
      "price": 20.03,
      "costPerServing": 0.87,
      "disclosureTier": 2,
      "anthocyaninDisclosed": false,
      "verdict": "equivalent-only",
      "thirdParty": "None"
    },
    {
      "brand": "Nature's Bounty",
      "product": "Elderberry Gummies with Vitamins & Zinc (70 Gummies)",
      "slug": "natures-bounty-elderberry-gummies",
      "form": "Gummy",
      "marketedMgPerServing": 100,
      "servings": 35,
      "price": 13.94,
      "costPerServing": 0.4,
      "disclosureTier": 3,
      "anthocyaninDisclosed": false,
      "verdict": "gummy",
      "thirdParty": "None"
    },
    {
      "brand": "Zhou",
      "product": "Elder-Mune Elderberry Gummies (60 Gummies)",
      "slug": "zhou-elder-mune-gummies",
      "form": "Gummy",
      "marketedMgPerServing": 125,
      "servings": 30,
      "price": 14.59,
      "costPerServing": 0.49,
      "disclosureTier": 3,
      "anthocyaninDisclosed": false,
      "verdict": "gummy",
      "thirdParty": "None"
    },
    {
      "brand": "Emergen-C",
      "product": "Elderberry Gummies (36 Count)",
      "slug": "emergenc-elderberry-gummies",
      "form": "Gummy",
      "marketedMgPerServing": 50,
      "servings": 12,
      "price": 16.49,
      "costPerServing": 1.37,
      "disclosureTier": 3,
      "anthocyaninDisclosed": false,
      "verdict": "gummy",
      "thirdParty": "None"
    }
  ]
}